INSIGHTS
New

XR State of Pay Report

XR State of Pay: Celebrity Pay Surges in U.S. Advertising

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Two women on a production setTwo women on a production set
INSIGHTS
New

A Smarter Way to Pay Commercial Crew in 2026

XR Pay is the only major commercial crew app available for both iOS and Android

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INSIGHTS
New

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

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Insights

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.
1/7/2024
A person with curly hair smiles while looking at a tablet against a bright red background.
A person with curly hair smiles while looking at a tablet against a bright red background.

Brain Scans Show the Power of Addressable TV Ads

Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.
5/11/2023
A person with a hand over their face is bathed in blue and green light against an orange background.
A person with a hand over their face is bathed in blue and green light against an orange background.

A Look at TV Consumption Habits in the US

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.
4/7/2023

Reports

Woman with hearing aid
Woman with hearing aid

2025 Global Ad Accessibility Report

2025 Global Ad Accessibility Report

How Accessible Advertising Can Maximize Creative Investments and Drive Growth
6/18/2025
Circles
Circles

5 idées reçues sur la publicité accessible

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Screenshot of a report showing image stats
Screenshot of a report showing image stats

Super Bowl Ads Decoded

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025

Videos

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations

How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.
Drinks poured at a table
Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually