INSIGHTS
New

The Biggest Brands Trust XR on Game Day

XR has translated years of Super Bowl expertise into a proven process designed to perform when nothing can be left to chance.

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INSIGHTS
New

XR State of Pay Report

XR State of Pay: Celebrity Pay Surges in U.S. Advertising

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INSIGHTS
New

A Smarter Way to Pay Commercial Crew in 2026

XR Pay is the only major commercial crew app available for both iOS and Android

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Insights

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Blurred multiple faces of a woman with red lighting effect

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

Celebrate XR Extreme Reach milestones at CES 2024: new brand identity, global president, leadership expansion. Empowering brands with innovative ad solutions.
1/8/2024

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.
1/7/2024
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A person with curly hair smiles while looking at a tablet against a bright red background.

Brain Scans Show the Power of Addressable TV Ads

Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.
5/11/2023
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A person with a hand over their face is bathed in blue and green light against an orange background.

A Look at TV Consumption Habits in the US

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.
4/7/2023

Reports

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Woman with hearing aid

2025 Global Ad Accessibility Report

2025 Global Ad Accessibility Report

How Accessible Advertising Can Maximize Creative Investments and Drive Growth
6/18/2025
Circles
Circles

5 idées reçues sur la publicité accessible

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
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Screenshot of a report showing image stats

Super Bowl Ads Decoded

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025

Videos

Case Studies