INSIGHTS
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XR State of Pay Report

XR State of Pay: Celebrity Pay Surges in U.S. Advertising

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INSIGHTS
New

A Smarter Way to Pay Commercial Crew in 2026

XR Pay is the only major commercial crew app available for both iOS and Android

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INSIGHTS
New

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

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Insights

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.
1/7/2024
Gain insights from the Procurecon 2023 Fireside Chat with XR and P&G leaders on inclusivity in marketing. Hear from Sam Latif and Andy Hopkinson. Join us!
Gain insights from the Procurecon 2023 Fireside Chat with XR and P&G leaders on inclusivity in marketing. Hear from Sam Latif and Andy Hopkinson. Join us!

P&G’s Journey to Powering Inclusivity Across Brand and Marketing

P&G’s Journey to Powering Inclusivity Across Brand and Marketing

1/8/2024
A person with curly hair smiles while looking at a tablet against a bright red background.
A person with curly hair smiles while looking at a tablet against a bright red background.

Brain Scans Show the Power of Addressable TV Ads

Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.
5/11/2023
Person watching static on an old TV in a dark room
Person watching static on an old TV in a dark room

A Postgame Look at Super Bowl Ads

A Postgame Look at Super Bowl Ads

2/14/2023
A person with a hand over their face is bathed in blue and green light against an orange background.
A person with a hand over their face is bathed in blue and green light against an orange background.

A Look at TV Consumption Habits in the US

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.
4/7/2023

Global Streaming Options and Trends

Global Streaming Options and Trends

10/18/2022

Reports

Spiral
Spiral

Accessibility in Advertising: UK Snapshot Report

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025
Report on screens
Report on screens

How Inclusive is Advertising Today?

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report
12/4/2024

2024 Global Advertising Accessibility Index & Trends Report

2024 Global Advertising Accessibility Index & Trends Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.
5/16/2024

Videos

Case Studies