INSIGHTS
New

The Biggest Brands Trust XR on Game Day

XR has translated years of Super Bowl expertise into a proven process designed to perform when nothing can be left to chance.

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INSIGHTS
New

XR State of Pay Report

XR State of Pay: Celebrity Pay Surges in U.S. Advertising

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INSIGHTS
New

A Smarter Way to Pay Commercial Crew in 2026

XR Pay is the only major commercial crew app available for both iOS and Android

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InsightsReportsVideosCase StudiesNews

Insights

Study Holds up a Mirror to Video Ad Creative’s Lack of Diversity & Backwards Movement

Study Holds up a Mirror to Video Ad Creative’s Lack of Diversity & Backwards Movement

1/16/2023

Standing Proud

Standing Proud

6/28/2022

Shining Light on Lunar New Year

Shining Light on Lunar New Year

2/18/2022

Ad Spending Projections

Ad Spending Projections

3/15/2023

A Look at Streamers and Ad-Supported Content on CTV

A Look at Streamers and Ad-Supported Content on CTV

6/2/2023

CTV Ad Spending Grows

CTV Ad Spending Grows

8/3/2022

Reports

Spiral
Spiral

Accessibility in Advertising: UK Snapshot Report

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025
Report on screens
Report on screens

How Inclusive is Advertising Today?

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report
12/4/2024

2024 Global Advertising Accessibility Index & Trends Report

2024 Global Advertising Accessibility Index & Trends Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.
5/16/2024

Videos

Case Studies